Case study · WordPress websites
NailPodo
The website of a specialist nail clinic in Tehran: a custom WordPress theme, a page for every treatment and every condition, a journal, booking, and advice from a photo of the nail.
- Website
- SEO
- Client
- NailPodo nail clinic
- Industry
- Healthcare — nail and foot clinic
- Our part
- Full design and build: custom WordPress theme, content architecture, technical SEO
- Platform
- Web
- Live at
- nailpodo.com ↗
About the project
A clinical website on WordPress for a nail and foot clinic, with its own theme, a medical content structure, a journal and a patient-first path to booking.
The story
What we did
We wrote the theme for WordPress from scratch rather than starting from a stock theme and a page builder, so the site stays light and is edited in WordPress’s own dashboard.
The medical content runs along two paths: treatments, for visitors who know what they want, and conditions, for those who only know the symptom. A journal, a visit guide and an FAQ sit beside them, and the home page leads to booking and to advice from a photo of the nail.
The site has light and dark themes, and MedicalClinic structured data states the clinic’s address, phone and specialty for search engines.
What we built
- A custom WordPress theme written from scratch — no stock theme, no page builder
- A page for every treatment, from Orthonail to nail surgery
- A page for every condition, for visitors who only know the symptom
- A journal on nails and feet, a visit guide and an FAQ
- Appointment booking, and advice from a photo of the nail
- Light and dark themes, each with its own hero artwork
- Medical-clinic structured data for search engines: address, phone, specialty
A closer look
Built with
- WordPress
- PHP
- Schema.org
