Brand identity
Brand identity design A mark, a visual language and a feel that stays.
An identity is not only a logo; it is the mark, colours, type and tone that let a client recognise you at a glance. We design it to hold from a business card to a software interface.
- Free discovery session
- A written proposal with deliverables
- One person answers for it
- From
- from 269M toman
- Usual time
- 3–6 weeks
For you
Who it is for
A new brand that wants to look professional from day one
A business whose logo and colours look different everywhere
A digital product whose interface must match the brand
Delivery
What you get
- The mark and logo in its variants
- Colour palette and Persian and Latin typography
- Brand usage guidelines
- A visual language for interface and content
- Social and document templates
- Final files in every size and format
The first step is free.
In a discovery session we settle scope, audience and destination together; then you receive a written proposal with deliverables, and the decision is yours.
Request a free discovery sessionCompare
A logo, or an identity
A logo is a file. An identity is the system that keeps a brand the same everywhere.
| Topic | A logo alone | Mashaal |
|---|---|---|
| Output | One logo file | A system: mark, colour, type and guidelines |
| Persian | Latin type now, Persian later | Persian and Latin typography together |
| Digital | Drawn for print | A visual language for interfaces and content |
| Consistency | A different shape everywhere | Guidelines that keep it one thing |
| Files | One image and a PDF | Every size and format, plus social media templates |
Kinds
Which kind of identity?
Three starting points; most brands come from one of them.
A new brand
For a business that wants to look professional from day one.
Making an identity consistent
For a brand whose logo and colours take a different shape everywhere.
A product interface identity
For a digital product whose interface must be one with the brand.
Price
What decides the price
The price follows the scope and arrives in writing after a free discovery session.
What decides the price
- ScopeA mark alone, or the full system: colour, type, guidelines and templates.
- TypePersian and Latin typography together, or one of them.
- TemplatesHow many social media and document templates come with the identity.
- Digital interfaceWhether the visual language is also designed for the software interface and content.
Method
How we work
- 1
Listening
We start from the story, audience and competitors, so the identity comes from what the brand really says.
- 2
Design directions
Several distinct directions are shown and one is refined together.
- 3
A system, not a file
What you receive is usable: guidelines, templates and files in every size.
Proof
From delivered work
Mashaal Studio’s own mark and brand system — from icons to this site’s 3D scene — came through this process.
After launch
Still here after launch
Maintenance, backups and monitoring, with a response time you know in advance.
- EmberResponse 2 business daysA landing page or brochure site you do not depend on hour by hour
- FlameResponse 24 hoursA company site, content site or small shop in use every day
- AzarResponse under 6 hoursA shop, portal or CRM that is part of your daily sales and work
- ThunderResponse under 2 hoursA platform or app whose downtime directly hurts your sales and customers
- PhoenixResponse under 30 minutesA system where every hour of downtime has a direct cost: payments, trading, round-the-clock work
Choosing
How to choose who builds it
Six questions to ask any studio — this one included.
Who owns the code?
If the builder ever changes, the work must carry on without a rebuild.
Is there a live example?
A picture of a design is not a product that works every day.
Is the proposal written, with deliverables?
A price with no list of deliverables cannot be compared with any other.
After launch, how fast is a reply?
Support without a stated response time is only a name.
Is the phone version tested on its own?
“Responsive” does not always mean designed for a phone.
Who answers for all of it?
When design, code and support sit with different people, every problem gets lost between them.
Ask
Questions
A logo is part of it, but without colour, type and guidelines it soon takes different shapes in different places. That is why we deliver the identity as a system.
Get a quote for this service.
The form opens with this kind of work chosen; after a free discovery session, a written proposal with deliverables reaches you.
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